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Why is Instagram Such a Popular Social Media Platform?

Image by Callie Morgan

If you know anything about social media, you probably know Instagram is one of the top five social media platforms.

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Why is Instagram such a popular place, and is that likely to continue?

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People like photographs -- Many people do not like reading huge walls of text when they are relaxing online. They do enjoy looking at photographs, however, which is why hundreds of millions of people love Instagram.

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There are hundreds of millions of photos already on the social media platform, and millions more being uploaded every day.

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Fun to follow people -- Looking at someone's Instagram photos is like a window into their lives. Whether you know the person or not, it is fun to see what they do in a day, what they eat and how they live their lives.

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You can see all this via the photos they upload to Instagram, whereas you do not learn as much if you just read a written post on Twitter or Facebook.

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Celebrities have accounts on Instagram -- Instagram has become a popular place for connecting with the celebrities people admire. The photos they upload every day allow their fans to see into their lives, and to find out what is important to them.

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Staying connected with friends -- Even if you are not physically close to friends and family, following their Instagram account allows you to stay connected with them.

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It allows you to be a part of birthdays, weddings and other celebrations. It also enables you to see how your friends' lives are progressing, and it makes you feel as though you are there with them enjoying what they enjoy.

 

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